Red Bull Extends Global Partnership with PATRÓN Tequila, Unveils ‘The Bulls and the Bees’ Cocktail for 2025 Season

Red Bull Racing has officially renewed its partnership with PATRÓN Tequila, which will continue as the team’s global spirits and after-party partner.

The partnership, which began in 2023, enters a new phase in 2025 with expanded involvement in Red Bull’s hospitality experiences at Formula 1 events.

Despite Sergio Perez’s confirmed departure from the team at the end of the 2024 season, Red Bull and PATRÓN are set to continue their collaboration.

The tequila brand has long been associated with Perez and has played a significant role in his motorsport career. However, the renewed deal highlights a shift in focus towards broader brand alignment beyond individual drivers.

The Bulls and the Bees: A New Signature Trackside Experience

The 2025 season will feature a fresh addition to Red Bull’s exclusive hospitality lineup—a new signature cocktail named The Bulls and the Bees, developed as part of the PATRÓN partnership.

The drink will be served at Red Bull’s VIP lounges at circuits around the world.

Christian Horner, Red Bull Racing’s team principal, shared his enthusiasm for the extended deal:

“With our shared commitment to the pursuit of pioneering performance we are thrilled to extend our successful partnership with PATRÓN tequila.”

“Both powerhouse brands are synonymous with success, and we very much look forward to continuing this partnership that is such an important part of our trackside hospitality experience.”

A Shared Vision of Innovation and Excellence

Ned Duggan, president and global chief marketing officer of PATRÓN Tequila, echoed the excitement:

“We are thrilled to be continuing our partnership with Oracle Red Bull Racing, a brand that – just like PATRÓN – has an unwavering commitment to playing by its own rules.”

“As these two iconic brands come together once again to celebrate responsibly on and off the track, we look forward to raising a glass of PATRÓN as we toast another exciting season for fans across the world.”

The renewed collaboration strengthens the bond between two high-performance brands that emphasize innovation, global appeal, and a premium fan experience.

Sergio Perez Still Sponsored by PATRÓN

Although Perez will no longer drive for Red Bull after the 2024 season, he remains individually sponsored by PATRÓN.

Industry insiders suggest that if Perez secures a future seat in Formula 1, particularly with Cadillac Racing, PATRÓN will likely continue its support.

The tequila brand has been a central part of Perez’s branding throughout his F1 career, especially given its strong Latin American identity.

With Cadillac preparing for a 2026 F1 entry in partnership with Andretti, Perez is being seen as a potential fit, and PATRÓN’s backing could follow him to his next team.

Strategic Sponsorship Beyond Drivers

Red Bull’s retention of PATRÓN even after Perez’s exit signals a deliberate move towards long-term brand synergies rather than tying sponsorships exclusively to individual athletes.

This approach allows Red Bull to maintain a luxury lifestyle element that enhances the team’s appeal both on and off the track.

Duggan emphasized this broader vision:

“Both PATRÓN and Red Bull Racing represent bold innovation and relentless pursuit of excellence. Our partnership moves beyond the grid and into premium fan engagement at every turn.”

PATRÓN to Amplify Red Bull’s Lifestyle Presence

Known for creating high-energy off-track experiences, Red Bull continues to elevate its hospitality offering through its partnership with PATRÓN.

From world-renowned after-parties to immersive VIP events, Red Bull is focused on delivering a premium experience that complements the adrenaline of F1.

At marquee events like the Monaco Grand Prix and the United States Grand Prix in Austin, PATRÓN’s enhanced presence will spotlight the fusion of elite motorsport and fine mixology, with The Bulls and the Bees as a signature feature.

Looking Beyond the Grid

Though Perez’s time at Red Bull ends with the 2024 season, the brand’s collaboration with PATRÓN remains strong.

This ongoing alliance represents a shared commitment to energy, excellence, and global branding. As Formula 1 evolves into more than just a sport—becoming a lifestyle—partnerships like these reinforce the multifaceted business of racing.

Whether Perez returns to the grid or not, his influence endures, and PATRÓN’s dual focus on driver and team ensures that its presence in Formula 1 remains relevant and strategic.