CNBC and Motilal Oswal Forge High-Impact Partnership for Union Budget 2025 Coverage
As India gears up for the highly anticipated Union Budget 2025, CNBC-TV18, CNBC-AWAAZ, and CNBC Bajar are set to revolutionize strategic brand partnerships in the business news sector.
CNBC has entered into an impactful marketing collaboration with Motilal Oswal, launching on February 1, 2025. This initiative aims to introduce a state-of-the-art newsroom experience, enhancing brand engagement and viewer interaction.
This partnership marks a significant step forward in the long-standing relationship between CNBC Universe and Motilal Oswal.
Moving beyond traditional sponsorships, this collaboration establishes an immersive and high-visibility marketing initiative during the most crucial market hours.
The Launch of CNBC-TV18 and CNBC-AWAAZ Motilal Oswal Studios
As part of this groundbreaking initiative, CNBC-TV18 and CNBC-AWAAZ will unveil the ‘CNBC-TV18 Motilal Oswal Studio’ and ‘CNBC-AWAAZ Motilal Oswal Studio.’
These studios are designed to integrate financial news with innovative branding solutions and dynamic AR technology.
At the heart of this collaboration is an enhanced newsroom experience featuring:
Advanced technology and interactive graphics for an engaging storytelling approach.
Immersive studio branding during peak market hours (08:00 AM – 3:30 PM) for maximum visibility.
High-impact on-air promotions featuring top market anchors.
Seamless digital and social media integration across the CNBC Universe, expanding the reach of Motilal Oswal’s brand messaging.
Industry Leaders Speak on the Partnership
Smriti Mehra, Chief Executive Officer, Business News, Network18, emphasized the strategic innovation behind this partnership:
“At CNBC network of channels, we continuously push the boundaries of audience engagement and brand integration. This collaboration with Motilal Oswal goes beyond conventional sponsorships, offering a holistic, high-impact marketing platform that delivers premium visibility and engagement. It reflects CNBC’s commitment to providing innovative brand solutions within an editorially rich environment, ensuring unmatched value for both viewers and partners.”
Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal, also highlighted the significance of this collaboration:
“Motilal Oswal Group is happy to extend this historic association that has worked so beautifully for both the iconic brands over the years! Our core values of Solid Research and Solid Advice are emphatically taken forward by this accretive association.”
CNBC’s Leadership in Marketing Solutions
This initiative further solidifies CNBC’s leadership in providing innovative marketing solutions. The partnership ensures that brands can deeply engage with India’s most influential business audience.
By integrating cutting-edge technology and strategic brand positioning, CNBC and Motilal Oswal are setting new benchmarks in financial news presentation.
CNBC-AWAAZ: The Undisputed Leader in Budget Coverage
CNBC-AWAAZ has once again emerged as the dominant force in Union Budget coverage. The channel recorded an impressive 5 lakh concurrent viewers on YouTube during Finance Minister Nirmala Sitharaman’s budget presentation.
According to YouTube concurrent data, CNBC-AWAAZ achieved peak viewership of 4,99,451 at 12:05 PM during the FM’s pivotal speech.
This figure was four times higher than Zee Business, which reached 1,72,842 concurrent views. ET Now Swadesh trailed significantly, peaking at 13,633 concurrent views.
The channel maintained its leadership throughout the budget speech, consistently attracting the highest viewership between 11 AM and 12:30 PM.
A Commitment to Quality Financial News
Speaking on CNBC-AWAAZ’s unparalleled leadership, Smriti Mehra stated:
“These numbers reinforce CNBC-AWAAZ as India’s number one destination for Budget coverage, which outperformed not just business news competitors but also leading Hindi news channels. Given the channel’s 20-year legacy, audiences have trusted us for clarity, depth, and real-time insights on one of the most important economic events in the country. We thank our viewers and advertisers and remain committed to delivering exceptional value to both.”
CNBC-AWAAZ’s in-depth budget coverage is further strengthened by a distinguished panel of finance, investment, and economic experts.
The channel’s programming is backed by a dedicated team of reporters, researchers, and anchors, led by Anuj Singhal, Managing Editor, CNBC-AWAAZ.
With this collaboration, CNBC and Motilal Oswal are redefining financial news branding, offering an unparalleled experience in business journalism.
As the Union Budget 2025 unfolds, viewers can expect an engaging, insightful, and technologically advanced coverage like never before.
