Farah Khan Turns Taskmaster in New Myntra Ad with Shah Rukh Khan and Kiara Advani

Mom-to-be Kiara Advani teamed up with Shah Rukh Khan for a light-hearted commercial directed by Farah Khan.

Known for her unique approach to filmmaking and a successful food vlog with Insta-famous cook Dilip, Farah brought both worlds together in this unconventional ad.

Dilip also featured in the campaign, adding to the fun as Shah Rukh and Kiara were hilariously assigned odd chores instead of traditional ad duties.

An Unusual Shoot Directed by Farah Khan

Farah Khan, directing the ad herself, began with a set that looked every bit like a high-budget commercial for Myntra.

However, things quickly took a turn as she diverted the stars from their actual job. Declaring, “Arre aisa offer, iski ad banana ki kya zarurat hai?” Farah had SRK chopping onions and Kiara shelling peas.

Dilip joked with SRK, “Sir, Kal Ho Naa Ho ka climax yaad aa gaya,” prompting laughter. Dissatisfied with SRK’s onion-chopping skills, Farah had him redo the task. Kiara was roped into playing dumb charades with the crew.

Farah further insisted that actors must follow the director’s instructions, making SRK and Kiara pose for a saree showroom ad belonging to Dilip’s friend’s father.

The ad ends with Farah being asked to choreograph a sangeet event for an employee’s relative due to her own contract. The scene closes with SRK and Kiara relaxing with popcorn as Farah dances for the makeshift sangeet.

Myntra’s Quirky Twist on Traditional Ads

Myntra launched its latest campaign for the 22nd edition of its End of Reason Sale (EORS) with a twist that flipped the traditional advertising approach.

Featuring Shah Rukh Khan, Kiara Advani, and Farah Khan, the campaign moved away from conventional storytelling.

The stars appeared in two primary ads and several short clips showcasing Myntra’s “Lowest Price Guaranteed” promise and cashback on every EORS purchase.

Instead of promoting fashion directly, Myntra’s ad leaned into humor and chaos.

The result was a behind-the-scenes-style film with Farah directing SRK and Kiara in a series of unrelated and hilarious activities, reinforcing that the deals are strong enough to speak for themselves.

The Making of a Non-Ad

This behind-the-scenes narrative featured Farah instructing Shah Rukh and Kiara in bizarre tasks—from chopping onions and dumb charades to green screen chaos and spa breaks.

The concept hinged on the idea that the offers made a typical fashion ad unnecessary. The shoot culminated in a spontaneous musical number that emphasized the festive and vibrant spirit of EORS.

Kejal Parekh, associate director of marketing at Myntra, said, “EORS 22 is all about letting the deals speak for themselves. This campaign breaks away from convention, with Shah Rukh, Kiara, and Farah bringing humor and charm to a behind-the-scenes concept where the ad takes a backseat to the unbeatable value on offer.”

Star Reactions on the Campaign

Speaking on the campaign, Shah Rukh Khan shared, “It’s always exciting to be part of a concept that breaks convention.

Myntra’s confidence in its proposition, that the event sells itself, is both bold and engaging. Myntra continues to shape how India experiences fashion, and it’s great to be associated with a platform that sets such a dynamic benchmark in the industry.”

Farah Khan also praised the project, saying, “Collaborating with Myntra on this campaign was a refreshing change from the usual. The idea that the event markets itself without needing a conventional ad was both bold and brilliant.

It certainly allowed for some unconventional directing choices – who knew SRK was such a good onion chopper, or that he and Kiara were game for dumb charades on set! It was amazing to have Dilip on set and in the film with Shah Rukh, we had a great time bringing this concept to life. It’s always fun when fashion and storytelling come together with a twist.”

Kiara Advani added, “It’s always fun to be part of an out-of-the-box campaign like EORS—one that pushes boundaries while keeping things light and relatable.

The idea of skipping the usual ad format for something more playful and self-aware, like doing random chores on set, was refreshing. Myntra continues to lead the fashion space in India, and EORS truly celebrates style and individuality.”

Creative Insight Behind the Campaign

Adarsh Atal, chief creative officer at Tilt Brand Solutions, explained, “Each year we try and push the boundary to bring a fresh take on one of the biggest Myntra sales of the year, EORS.

This year, the sale proposition in itself – Lowest Prices Guaranteed, gave us a simple yet provocative insight.

We had Shah Rukh Khan, Kiara Advani, Farah Khan and more as brand ambassadors, but we thought we may as well use them for other bizarre things since the sale doesn’t really require an ad. In this campaign we see our mega celebrities do quirky things since we had their time!”